Belvedere Hero Artist Edition John Legend. In support of Belvedere’s partnership with (Red), #MakeTheDifference campaign ambassador, musician John Legend, has collaborated with celebrated Ndebele artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity. Esther Mahlangu joins (Belvedere)Red as a passionate supporter of the AIDS fight. As a famed South African artist, she was the first Ndebele artist to transfer her craft from the exterior of homes, as is tradition in their culture, to the canvas and eventually consumer products. She has been acknowledged with critically-acclaimed success for nearly thirty years, carrying on the traditional painting style of the Ndebele.